Reputation Management

Have you or your business been exposed to unfair negative publicity, a media storm or the sharing of harmful information? We offer a process in which we tailor a strategy to your specific needs and help you manage the situation.

With over 10 years of experience in Online Reputation Management, we have strong insight into how we can improve, rebuild or change your reputation online. Because our solutions often involve confidential information, it is important to us that you feel safe throughout the partnership. We work with complete confidentiality and discretion.

Every case is unique, and our focus is always on the client’s needs and the specific nature of the situation.

Before we can help establish an Online Reputation Management strategy for your specific situation, we need to understand who you are or what your business does, the scope and nature of the case, and your expectations of us.

Transparency and a shared understanding of the task are important to us, when we work with Online Reputation Management. As our client, you should have a clear understanding of how we approach and solve the task.

If you or your business are in a situation where you want to clean up your online reputation, strengthen your digital identity or otherwise improve your online presence, you can book a free consultation with one of our online reputation experts and find out what we can do for you.

A company or private individual may experience negative publicity online for many different reasons. With Online Reputation Management, it is possible to influence your personal digital identity or your company’s brand in a positive direction and help improve your online reputation.

By actively working with reputation management, we can create positive changes that reflect the real situation and strengthen your presence online. It is all about building a sustainable and credible reputation for both individuals and companies, supporting long-term success.

At ATAK Nordic, we are often contacted because of negative content, such as Google search results, that affects a client’s online reputation. This may include media articles involving old bankruptcies or a bad customer review from a dissatisfied customer that does not accurately reflect the majority of satisfied customers. Perhaps you have been targeted by a disgruntled former partner, who has shared personal information online, or perhaps you want a fresh start after an unsuccessful business venture. Many different and unique cases can result in bad publicity online.

When negative publicity occurs online, it can be difficult to control. It can affect both your reputation and your company’s finances. Even after the conflict has been resolved, your online reputation may still be affected. The internet never forgets – unless specific action is taken. This is where online reputation management can be extremely helpful.

The internet makes it easy to find information about both people and businesses. That is why it is more important than ever to stay in control of your online reputation.

You only have one chance to make a strong first impression on new customers and business partners. Bad publicity can affect both your private and professional life, and in the worst cases it can damage your reputation and finances, which can potentially lead to the loss of a job or the closure of a business.

Negative reviews and online criticism can have a major impact. According to a YouGov survey, 78% trust online reviews. 82% look for reviews before deciding whether to make a purchase or enter into a partnership, and 70% avoid companies with a bad reputation online.

Bad and negative publicity needs to be outweighed by positive publicity and relevant content. This is exactly where Online Reputation Management is useful.

Our job is to address bad publicity in the index of search engines such as Google. We aim to push down negative search results where possible and make unwanted content less visible in the search results to such an extent that it no longer affects the company’s brand and online reputation.

The work involved in a case of online reputation management can vary from a few months to a couple of years. Each case of bad publicity is analysed thoroughly and a unique strategy is made to handle the case in the best possible way. The strategy is approved by both parties, and we keep you, as the client, regularly informed throughout the entire process.

We care deeply about the confidentiality of our clients. Our work with Online Reputation Management, bad publicity and online customer reviews remains confidential for all clients – companies and private individuals.

We never judge our clients based on their past. However, in a few cases, we have unfortunately had to decline Online Reputation Management assignments, because we did not feel we could put our name to the task.