Bad publicity on the internet

A bad reputation online can be harmful to both individuals and businesses, especially if it appears on the first page of the Google search results. Studies show that 94% of people who carry out a Google search only look at the first page. For a business, having bad publicity on the first page can be decisive and potentially devastating. According to a survey by YouGov* 70% of people would choose not to buy from a business if they found bad publicity about the business online.

A bad reputation online does not disappear by itself, and Google does not simply “forget” either. When someone searches for a business or a person online, all and any mentions of that name may appear in the search results – including both positive and negative publicity. As most people form an opinion based on a first impression, few negative search results can end up receiving an unfair amount of attention.

We advise everyone, regardless of background, to search for themselves and their business on Google regularly, so they can be aware and stay ahead of the information that appears online.

For example, if a potential customer searches for your company brand on Google to get a better impression of what type of business you are and what service you provide, it can be very harmful if the potential customer comes across bad publicity in the search results. This can create an inaccurate and potentially damaging first impression that lasts.

ATAK Nordic advises and assists both businesses and private individuals in addressing bad reputation publicity online. We work with harmful mentions, negative reviews and other types of unwanted information that appear in Google searches for your name or your business’s brand name.

If you have just discovered that you are facing a challenge with negative publicity about you or your business online – and if you are in need of strategic assistance, you are more than welcome to contact us. With our extensive specialist knowledge, we can help you to repair and improve a bad reputation on the internet.