Proactive reputation building

On social media, forums, review sites, blogs and similar platforms, it is extremely easy for people to express their opinions about a business or product.

These types of websites are also very powerful because they have many users and are highly dynamic, which fits well with Google’s algorithms for higher rankings. The problem is that many people exploit this to damage a company’s reputation. With Proactive Reputation Management, a business can help prevent bad publicity from affecting the online reputation.

Bad publicity can take many different forms. It can be verbal, with someone in your professional network speaking negatively about a business. It can happen in offline media, such as print media, TV or radio, where both serious and less serious media outlets highlight a story that puts the company in a negative light. It can also happen online, where search engines such as Google index content from across the internet. This final form of bad publicity can be prevented with Proactive Reputation Management, which works effectively to reduce the visibility and impact of negative online coverage.

According to Statistics Denmark, 92% of Danish internet users prefer to use Google when searching for a product, business, person or similar. The forms of bad publicity mentioned above will all, in one way or another, often result in negative coverage appearing online. As Google indexes almost everything on the internet and presents it in the search results, it is extremely important to be aware and take steps to limit the potential damage of negative publicity online.

If bad publicity becomes visible in Google’s search results, it will likely be seen by existing and potential customers, business partners, suppliers, distributors, friends, family and others.

Any business and its future key employees can be exposed to negative publicity. Companies with a bad reputation online can also expect to lose customers if they do not take action to improve the online reputation, when negative coverage appears online. A survey conducted by YouGov shows that 70% would choose not to use a company if they found bad publicity regarding the company on the internet.

Bad publicity can therefore become extremely costly if proactive action is not taken through Proactive Reputation Management.

Many businesses underestimate how significant the losses can be when negative coverage is visible online.

By investing in Proactive Reputation Management, a company can help ensure that an important platform such as Google does not present the business in a negative or unfair way to potential consumers and partners.

ATAK Nordics work with Proactive Reputation Management uses preventative measures to help ensure that bad publicity about your business is made less visible on the first pages of Google’s search results. Contact us today to get started with proactive reputation management.